What we do…

First and foremost, we deliver high quality bespoke online market research projects.

But we don’t just crank the handle: we analyse participant experience; invest in web technology; and bring findings from behavioural science into our designs. I am proud that as a team of five, we punch above our weight in terms of winning awards and offering thought leadership.

After 15 years of continuous use, we can confidently claim to be expert Confirmit survey authors. We never outsource design, programming, analysis, or reporting: if you commission us you get us, and we are happy to take on any or all of those disciplines.

Whilst we’re at home in healthcare and pharmaceuticals, we have worked across many sectors over the years. Technical research thinking is our strength – a skill I believe transfers well to all products, markets, and industries.

more »


Who the Hell is a KOL?

In pursuing my interest in things behavioural, I’ve been reviewing the area of social and professional networks with a view

More »

Meaningless Means?

We all know that the “average” person or research participant is just a concept – that they don’t actually exist –

More »