Do It Yourself, or Do It Better?

Do It Yourself, or Do It Better?

Ironic that just as psychology and neuroscience firm up on how our answers to questions may in many aspects NOT reflect our actual motivations, the march of D.I.Y. surveys continues unimpeded. Google Consumer Surveys and Survey Monkey are ever popular and now at price...
Was Schopenhauer right?

Was Schopenhauer right?

“We will gradually become indifferent to what goes on in the minds of other people when we acquire a knowledge of the superficial nature of their thoughts, the narrowness of their views and of the number of their errors. Whoever attaches a lot of value to the opinions...
Why invest in being good?

Why invest in being good?

A great article here from fivethirtyeight showing how the results from gold standard research polling in the US (by which mean they mean mixed method, probability sampled) are being copied and incorporated, with a heavy weighting, into non-gold standard research...
Is it for market research to lead behaviour change?

Is it for market research to lead behaviour change?

It is the fashion for market researchers to lean on the invigorating discoveries from behavioural economics and social psychology to try and bring about behaviour change. By which I mean, being direct in designing research that seeks to show the most desirable...

BOBI Awards 2014: FINALIST- Most Innovative Approach

What is it? An industry award for the successful implementation of an innovative approach in any area of business intelligence. The focus of this award is: Development of the new approach to meet the business need Generation of added insights that wouldn’t have been...