Left to their own Devices?

Left to their own Devices?

Different types of UK Medics use different types of devices to complete online surveys, with almost 10% now using a smartphone. Taken together with tablets and iPads, almost one third complete on a mobile device. Looking at data from our most recent online surveys...
Give your Respondents a Gift this Christmas

Give your Respondents a Gift this Christmas

If you’re a market researcher enjoying the rest and plenty of another festive season, have a thought today for those considerate and helpful souls who help you out all the year round. No, not the IT department. Everything we do rests on the goodwill of our...
Emotion vs Reason (what, again?)

Emotion vs Reason (what, again?)

In conversations about the “new” discipline of behavioural economics you’ll often hear: “Fine. But we already knew that… didn’t we?”. The standard defence is “It just seems that way, now we have the proofs”. On...
The Doctor will NOT see you now

The Doctor will NOT see you now

The recent BHBIA Members Exchange Forum on Customer Engagement was about as controversial as it gets for healthcare business intelligence. The session laid bare many of the influences contributing to an undeniable decline in healthcare professional (HCP) participation...
Research like Sherlock

Research like Sherlock

“Never mind,” said Holmes, laughing, “it is my business to know things. Perhaps I have trained myself to see what others overlook. If not, why should you come to consult me?” I’ve harboured a long-standing hunch that all kinds of...