Magic Numbers

If you are a buyer or practitioner of healthcare market research, how would you reply to the following … How often do you request (or propose) a sample of n=50 or n=100 on a healthcare quantitative study? How often is that ‘n=’ sample number chosen...

How “Smart” is your survey?

You give proper thought to questionnaire design, editing your ideas via a trusty “Word” document as you go. Once done you wait a while for programming, then test the online version. Naturally there are a few things to tidy up, and you spot a few bits...
What have Behavioural Economists ever done for us?

What have Behavioural Economists ever done for us?

Wantonly adapted from that bit in Monty Python’s “Life of Brian” REG: They’ve taken over, the b*****ds. They’ve dismantled what we thought we knew, and not just what we thought we knew, but what our fathers thought they knew, and what our fathers’...