Better Intentions

Better Intentions

Imagine for a moment that Product X has been launched. Please indicate below how you think your prescribing might change once it has been available for a period of three months? Sponsoring companies, under the encouragement of their Marketers, are always keen to...

Quadratic Voting

Just read an article by Rory Sutherland in Impact (MRS subs required), floating the idea of quadratic voting as a way of better understanding how much people really care about competing alternatives. It’s a nice maths based technique, that would be easy to...
Healthy narratives?

Healthy narratives?

In medical market research we see that most physicians are not early adopters, preferring to wait for their colleagues to adopt new medicines and practices before doing so themselves. There are good reasons for not diving in. But the power that established narrative...