Death by Adverse Event Reporting?

Patient safety is an indisputably good thing, and the reporting of adverse events¹ by health professionals, carers, and patients themselves plays a vital role in improving it. Hardly controversial. In the UK, the Yellow Card Scheme allows anyone to report an adverse...

What’s in a Name?

What a great article by Daniel Nunan of Birkbeck, University of London, to open this month’s edition of the IJMR (Vol 58, Issue 4) in which he sets out “The declining use of the term market research”. His findings are fascinating: Only about 50% of...

BHBIA Conference Award 2016: Best Workshop

What is it? An annual award given to the best workshop session at the BHBIA Annual Conference, as determine by participant ratings. Our Workshop Behavioural Economics 2.0: 20 ways to PUT behavioural economics theory into market research practice John Aitchison,...
Market Research and the EU Referendum

Market Research and the EU Referendum

I’ll keep this strictly non-political. I guess many will have heard enough argument, bluster, and plot to last a decade never mind less than a week. And besides, as researchers and marketers there is plenty else for us to digest in the Referendum aftermath. Does...

Brexcitement

As a politics graduate and a survey research professional I’m doubly excited ahead of Thursday’s EU Referendum vote, and the prospect of another very late night trying not to fall asleep in front of the telly. Despite knowing better than to make...