BOBI Awards 2016: WINNER – Excellence in Business Analytics

What is it? This BOBI award is given to a piece of work that provided new insight, direction, visualisation or revitalisation of current business practice. Winning Entry A LOAD OF NEW BALLS – creating an interactive online data-visualization for respondent...

Dangerous Grounds

If you have watched ten minutes or more of the BBC TV series “Trawlermen” you’ll have seen at least one hard-bitten, desperate-looking skipper bemoaning a lack of luck, and cod. He can’t let his crew or family go hungry, and so has decided on...

Winning Things

As a small business owner I simply can’t let our double-award win at our industry Conference pass without comment, because I’m very proud of what I think it represents: It means I work in an industry where the ‘little guys’ can survive and...

Just checking… do we really want shorter surveys?

Ask any panel company the right questions and they will reveal that the more survey invitations (and re-invitations) an active respondent receives, the less likely they are to complete any of them. This somewhat paradoxical finding is at the heart of the market...

Believe in the SuperMedic!

Almost all the quantitative market research studies that I’ve run over 20 years in healthcare and pharmaceuticals have contained outliers – individuals whose responses are far distant from the average. For me, outliers are the norm and I’d be...