UX survey design – too obvious?

UX survey design – too obvious?

User Experience (UX) is big business. The advent of the smartphone and its apps, social media, and massive online retailers like Amazon has meant that fortunes are won and lost by virtue of how easy a digital thing is to use. In this short blog, I’ll pick on...
Speaking up for behavioural science

Speaking up for behavioural science

Our MD, John Aitchison, is presenting on a behavioural science theme at the BHBIA conference again this year (Tuesday 14th May) and, as usual, is hoping to share and provoke in roughly equal measure! As an industry we’ve been using “System 1” and...
BREXIT latest: we’re being framed!

BREXIT latest: we’re being framed!

As we approach yet another crunch week for Brexit, it looks like Richard Thaler & Cass Sunstein’s “choice architecture” is about to take centre-stage. Those of us in jobs that come with some responsibility for determining HOW choices are made...
An experience not to be repeated?

An experience not to be repeated?

Market research tells its participants up-front that they, “have the right to withdraw at any time”. Depressingly, this prerogative is being exercised with a frequency that continues to reduce the numbers willing to repeat their research experience. We know that the...