BREXIT latest: we’re being framed!

BREXIT latest: we’re being framed!

As we approach yet another crunch week for Brexit, it looks like Richard Thaler & Cass Sunstein’s “choice architecture” is about to take centre-stage. Those of us in jobs that come with some responsibility for determining HOW choices are made...
An experience not to be repeated?

An experience not to be repeated?

Market research tells its participants up-front that they, “have the right to withdraw at any time”. Depressingly, this prerogative is being exercised with a frequency that continues to reduce the numbers willing to repeat their research experience. We know that the...