Left to right: Jeanette, Mark, John, Martin, Debbie

We’re experienced market researchers specialising in online surveys and applying behavioural science led research approaches.

Established in January 2004, we have more than 40 years of collective experience in market research – mostly in healthcare and pharmaceuticals.

We’re recognised for our know-how and innovation in the delivery of online quantitative projects, and for challenging conventional thinking.


John Aitchison Managing / Research Director


I established First Line Research in January 2004, having started in market research in 1995. I study behavioural science, and apply it to online market research practice. I lead on all design and delivery, and am always looking out for new approaches and developments. I am a Certified Member of the MRS.

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Martin Conroy Programming & Technology

I joined First Line in 2006 from the Financial Services sector with 11 years of experience across programming, and marketing. I lead on all things technical, ensuring that First Line remains at the forefront of online research design and delivery.

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Mark Wills Data Analysis

I started my career in banking analysis, joining First Line in 2007 following several years as a freelancer and many years at TNS as lead data analysis on international patient diary studies. I’m a computing and statistics graduate and experienced IBM SPSS™ user, leading on all aspects of data processing and delivery.

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Jeanette Crowder Projects & Operations

I joined First Line in June 2010 from a background in clinical research and laboratory based quality management. I have managed pharmaceutical and medical device clinical trials for (amongst others) Pfizer and Smith & Nephew, and latterly held senior quality management roles in the biotech industry.

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Debbie Aitchison Accounts & Admin

I’ve been with First Line since the start, having stepped down from full time teaching in 2005 to concentrate on bringing up a family and supporting the business. I’m the Company Secretary and now work part-time on accounts and business administration.

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