We’re experienced market researchers specialising in online surveys and applying behavioural science led research approaches.

Established in January 2004, we have more than 40 years of collective experience in market research – mostly in healthcare and pharmaceuticals.

We’re recognised for our know-how and innovation in the delivery of online quantitative projects, and for challenging conventional thinking.

John Aitchison Managing / Research Director

I established First Line Research in January 2004, having started in market research in 1995. I study behavioural science, and apply it to online market research practice. I lead on all design and delivery, and am always looking out for new approaches and developments. I am a Certified Member of the MRS.

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Martin Conroy Programming & Technology

I joined First Line in 2006 from the Financial Services sector with 11 years of experience across programming, and marketing. I lead on all things technical, ensuring that First Line remains at the forefront of online research design and delivery.

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Mark Wills Data Analysis

I started my career in banking analysis, joining First Line in 2007 following several years as a freelancer and many years at TNS as lead data analysis on international patient diary studies. I’m a computing and statistics graduate and experienced IBM SPSS™ user, leading on all aspects of data processing and delivery.

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Jeanette Crowder Projects & Operations

I joined First Line in June 2010 from a background in clinical research and laboratory based quality management. I have managed pharmaceutical and medical device clinical trials for (amongst others) Pfizer and Smith & Nephew, and latterly held senior quality management roles in the biotech industry.

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Debbie Aitchison Accounts & Admin

I’ve been with First Line since the start, having stepped down from full time teaching in 2005 to concentrate on bringing up a family and supporting the business. I’m the Company Secretary and now work part-time on accounts and business administration.

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