An experience not to be repeated?

An experience not to be repeated?

Market research tells its participants up-front that they, “have the right to withdraw at any time”. Depressingly, this prerogative is being exercised with a frequency that continues to reduce the numbers willing to repeat their research experience. We know that the...
Alternative Christmas reading?

Alternative Christmas reading?

Obviously the first thing we’ll all want to do when we click send on our final project email of 2018, is to head off to the nearest coffee shop, pub, or quite possibly even our own front room and catch up on all the intelligent things that have been written...
Three pioneering plans for 2019

Three pioneering plans for 2019

2019 will be a big year at First Line. We have a shiny new brand identity, an ambitious plan to raise online survey standards across the industry, and we’ll be taking a fresh look at behavioural science. — FIRST, WHY THE NEW LOOK ? —   It will be our...
Question Time

Question Time

Those who commission, design, or run online surveys may find this old-school chart revealing. Based on over 114,000 participant responses*, we show the proportion of all questions that are claimed by each major question type and, alongside, what proportion of all...
Awards success

Awards success

We’re very proud of our awards success. As a specialist consultancy we’ve consistently punched above our weight in terms of doing things first, or differently, or better.    What is it?Why did we win it? / More info BHBIA Outstanding Personal...