Two fingers are better than one

Two fingers are better than one

It’s official – two fingers are quantifiably better than one, at least when it comes to completing online surveys!  To be clear, I’m talking about online surveys that have their fair share of open text (typing in words) and open numeric (typing in...
We need better online surveys, not shorter ones

We need better online surveys, not shorter ones

Back in April 2016 I wrote that that, “participants care more about their experience than they do about watching the clock”. At the time First Line Research didn’t have any hard evidence for that, but we do now. Since then, we have kept detailed records on how...
There are only two types of online survey…

There are only two types of online survey…

The rapid adoption of mobile technology has proven both an opportunity and a threat to market research. It has enabled new approaches and allowed access to the burgeoning world of social media, but also caused compatibility migraines. Painful participant experiences...
Why worry about GDPR?

Why worry about GDPR?

I’m not prone to anxiety, but GDPR is doing a good job of stressing me out, and I’m guessing that many in market research feel similarly. I know GDPR represents a necessary upgrade to our data protection law: with transparency and the rights of the...