When we find fresh evidence, get excited about a development, or have something to say about where we think market research is heading, we’ll share it here. 

Why worry about GDPR?

Because we are a responsible industry populated mostly by sensible folk, we find ourselves going to the nth degree to ensure we follow all the letters of all the new laws.

More on When to Avoid Asking Direct Questions in Market Research

Previous research on voting intention at the 2017 UK general election strongly suggested that we'd be better off asking research participants for estimates of other people's behaviour, rather than their own. Although initially counter-intuitive, this is backed up by...

A Better Way to Ask for Predictions

Before the 2017 UK general election, I wrote two blog entries (here and here) about how I was testing an intuition that instead of asking people for predictions about their OWN future behaviour, we might be better off asking them to predict the future behaviour of a...