When we find fresh evidence, get excited about a development, or have something to say about where we think market research is heading, we’ll share it here. 

More on When to Avoid Asking Direct Questions in Market Research

Previous research on voting intention at the 2017 UK general election strongly suggested that we'd be better off asking research participants for estimates of other people's behaviour, rather than their own. Although initially counter-intuitive, this is backed up by...

A Better Way to Ask for Predictions

Before the 2017 UK general election, I wrote two blog entries (here and here) about how I was testing an intuition that instead of asking people for predictions about their OWN future behaviour, we might be better off asking them to predict the future behaviour of a...

Who Knows How You’ll Vote?

A month ago I posted about how I was testing an intuition that researchers might be better off asking participants to predict the behaviour of a friend, rather than their own behaviour. I've used voting intention to do this because it is to the point, involves asking...

You May Somewhat Agree With This

I recently caught up on an excellent short article by Chris Harvey for IJMR (Vol 58, Issue 5) proposing that we should consider replacing scale-based questions with binary ones, on the basis that: Many (arguably, all) choices are dominated by "system 1" or "fast"...

Honestly? Don’t Ask Me…

Personally, I can't wait for the UK general election on the 8th June. Not for the politics, but for the polling. And also to see if I'm right about this... A week or so ago I fielded a couple of questions on Google Surveys, asking about voting intention. Not because I...