When we find fresh evidence, get excited about a development, or have something to say about where we think market research is heading, we’ll share it here.
With response rates being what they are, we simply can’t force willing research participants to use larger screens to get our research done.
Lack of respondent profiling: in healthcare we screen out every fourth willing participant because they’re not from the relevant medical specialty.
Because we are a responsible industry populated mostly by sensible folk, we find ourselves going to the nth degree to ensure we follow all the letters of all the new laws.
The biggest strategic problem I’ve seen in 20+ years of trying to understand the healthcare and pharma landscape.
Dr Disillusioned: why health professionals have been abandoning market research, and what to do about it
We have failed to properly look after the people we most rely on, our participants.
His findings, and those of others, have crashed through so many industries it has at times been difficult to keep up.
Who the hell is a KOL? Our understanding of who has most clinical influence amongst their peers may need review
Understand the beliefs and behaviours of local, accessible, and influential “external experts”, whose preferences transmit, effortlessly, through their professional networks.
Previous research on voting intention at the 2017 UK general election strongly suggested that we'd be better off asking research participants for estimates of other people's behaviour, rather than their own. Although initially counter-intuitive, this is backed up by...
We all know that the "average" person or research participant is just a concept - that they don't actually exist - yet in market research we still regularly base our feedback and forecasts on means, medians, and modes. Occasionally, quoting the average is the best...
Before the 2017 UK general election, I wrote two blog entries (here and here) about how I was testing an intuition that instead of asking people for predictions about their OWN future behaviour, we might be better off asking them to predict the future behaviour of a...