Three pioneering plans for 2019

Three pioneering plans for 2019

2019 will be a big year at First Line. We have a shiny new brand identity, an ambitious plan to raise online survey standards across the industry, and we’ll be taking a fresh look at behavioural science. — FIRST, WHY THE NEW LOOK ? —   It will be our...
Question Time

Question Time

Those who commission, design, or run online surveys may find this old-school chart revealing. Based on over 114,000 participant responses*, we show the proportion of all questions that are claimed by each major question type and, alongside, what proportion of all...
Awards success

Awards success

We’re very proud of our awards success. As a specialist consultancy we’ve consistently punched above our weight in terms of doing things first, or differently, or better.    What is it?Why did we win it? / More info BHBIA Outstanding Personal...
Two fingers are better than one

Two fingers are better than one

It’s official – two fingers are quantifiably better than one, at least when it comes to completing online surveys!  To be clear, I’m talking about online surveys that have their fair share of open text (typing in words) and open numeric (typing in...
We need better online surveys, not shorter ones

We need better online surveys, not shorter ones

Back in April 2016 I wrote that that, “participants care more about their experience than they do about watching the clock”. At the time First Line Research didn’t have any hard evidence for that, but we do now. Since then, we have kept detailed records on how...
There are only two types of online survey…

There are only two types of online survey…

The rapid adoption of mobile technology has proven both an opportunity and a threat to market research. It has enabled new approaches and allowed access to the burgeoning world of social media, but also caused compatibility migraines. Painful participant experiences...