Exploring what market research can learn from behavioural science, psychology, neuroscience, statistics, philosophy, computing, gamification …

Who Knows How You’ll Vote?

A month ago I posted about how I was testing an intuition that researchers might be better off asking participants to predict the behaviour of a friend, rather than their own behaviour. I’ve used voting intention to do this because it is to the point, involves asking a simple question that can be easily repeated, and… Read more »


You May Somewhat Agree With This

I recently caught up on an excellent short article by Chris Harvey for IJMR (Vol 58, Issue 5) proposing that we should consider replacing scale-based questions with binary ones, on the basis that: Many (arguably, all) choices are dominated by “system 1” or “fast” thinking, which is binary in nature Many of the behaviours we… Read more »


Honestly? Don’t Ask Me…

Personally, I can’t wait for the UK general election on the 8th June. Not for the politics, but for the polling. And also to see if I’m right about this… A week or so ago I fielded a couple of questions on Google Surveys, asking about voting intention. Not because I long to be the… Read more »


Is Adverse Event Reporting sucking up your time and creativity?
Death by Adverse Event Reporting?

Patient safety is an indisputably good thing, and the reporting of adverse events¹ by health professionals, carers, and patients themselves plays a vital role in improving it. Hardly controversial. In the UK, the Yellow Card Scheme allows anyone to report an adverse event to the authorities, and many countries have similar systems. However, over and above this, market research… Read more »


What’s in a Name?

What a great article by Daniel Nunan of Birkbeck, University of London, to open this month’s edition of the IJMR (Vol 58, Issue 4) in which he sets out “The declining use of the term market research”. His findings are fascinating: Only about 50% of so-called MR companies use the term on ANY of their main website pages… Read more »


Market Research and the EU Referendum

I’ll keep this strictly non-political. I guess many will have heard enough argument, bluster, and plot to last a decade never mind less than a week. And besides, as researchers and marketers there is plenty else for us to digest in the Referendum aftermath. Does the outcome really prove that we are a “nation divided”? Almost… Read more »


EU Referendum

As a politics graduate and a survey research professional I’m doubly excited ahead of Thursday’s EU Referendum vote, and the prospect of another very late night trying not to fall asleep in front of the telly. Despite knowing better than to make predictions… I think it will be INCREDIBLY close and that “Leave” may just snatch it…. Read more »


Dangerous Grounds

If you have watched ten minutes or more of the BBC TV series “Trawlermen” you’ll have seen at least one hard-bitten, desperate-looking skipper bemoaning a lack of luck, and cod. He can’t let his crew or family go hungry, and so has decided on one last trip that will take them beyond traditional fishing grounds and out to a wild and… Read more »


Winning Things

As a small business owner I simply can’t let our double-award win at our industry Conference pass without comment, because I’m very proud of what I think it represents: It means I work in an industry where the ‘little guys’ can survive and thrive – we’re a team of four full time competing head-to-head with the best from the large… Read more »


Just checking… do we really want shorter surveys?

Ask any panel company the right questions and they will reveal that the more survey invitations (and re-invitations) an active respondent receives, the less likely they are to complete any of them. This somewhat paradoxical finding is at the heart of the market research industry’s response rate problem. The process, in a nutshell: panels identify respondents… Read more »