UX survey design – too obvious?

UX survey design – too obvious?

User Experience (UX) is big business. The advent of the smartphone and its apps, social media, and massive online retailers like Amazon has meant that fortunes are won and lost by virtue of how easy a digital thing is to use. In this short blog, I’ll pick on...
Speaking up for behavioural science

Speaking up for behavioural science

Our MD, John Aitchison, is presenting on a behavioural science theme at the BHBIA conference again this year (Tuesday 14th May) and, as usual, is hoping to share and provoke in roughly equal measure! As an industry we’ve been using “System 1” and...