First Line Research Privacy Policy

This Privacy Policy discloses the information practices of First Line Research, including what type of data we may collect and hold, how it is used and with whom the data is shared. It also explains how you can contact us if you have any queries or concerns about your personal information.

By participating in one of our surveys and/or visiting one of our web sites or other web resources, or by using any other of our services, you are accepting the practices described in this Privacy Policy. We may amend this Policy at any time, and if we make changes, we will post these on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. This Policy was last revised on 26th January, 2015. Any questions regarding our Privacy Policy should be directed to John Aitchison (john@firstlineresearch.com).

Survey respondents:

We promise that, in obtaining your co-operation, we will not mislead you about the nature of the research or the use which will be made of the research findings.

The answers you give us will be treated as confidential unless consent has been given to the contrary. In the relatively few instances where we ask for permission to pass data on in a form which allows respondents to be personally identified, we will ensure that the information will be used only for research purposes. We will not send you unsolicited mail or pass on email addresses to others for this purpose. If we want to send you future emails, we will ask explicit permission for this.

As with all forms of market and opinion research, respondent co-operation is voluntary at all times. No personal information is sought from or about you without your prior knowledge and agreement. You are entitled at any stage of the interview, or subsequently, to ask that part or all of the record of the interview be destroyed or deleted. Wherever reasonable and practical we will carry out such a request.

We use cookies and other similar devices sparingly and only for quality control, validation and to prevent bothersome repeat surveying. Respondents can configure their web browser to notify when cookies are being placed on the computer. Respondents can also delete cookies by adjusting browser settings.

We do no invisible processing of data from the respondent’s computer.

Our secure data servers have security measures in place to protect the loss, misuse, and alteration of the information under our control. Only certain employees have access to the information respondents provide us and they have access only for data analysis and quality control purposes.

First Line Research may collect data about how you complete a survey. For example (but not limited), time taken to answer, mouse movements, order in which question elements were answered or selected. We also collect and retain information about the type of browser you use, the time and date that you accessed the survey, the pages you visited and the overall survey duration. Taken in aggregate, this information enables us to better develop our surveys.

We may release personally identifiable information when we believe release (1) is required to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) is reasonable in response to a physical threat to you or others, to protect property or defend or assert legal rights. In the event that we are legally compelled to disclose your personally identifiable information to a third party, we will attempt to notify you unless doing so would violate the law, court order or government instruction.

You can contact us at contact@firstlineresearch.com to report, discuss and/or resolve any problem with a survey. You can find out more about us at www.firstlineresearch.com.

Website Visitors:

In general, you can visit First Line Research’s websites on the Internet without telling us who you are and without providing any personal data. There are times, however, where not providing the minimum necessary data as indicated in the relevant data entry sections and other pages in the relevant website, may result in First Line Research’s inability to sell you products and/or provide you with certain services, including after sales services. Personal Data means any data related to a person that allows that person to be identified such as your name, age, telephone number, e-mail and mailing address (“Personal Data”).

You may need to register to access some services on our websites; however, you will be able to access some areas without disclosing any personally identifiable information. We will collect non-personally identifiable information, i.e. information that is not traced back to any individual and is not used on its own to identify an individual. Even if you have not registered, First Line Research will collect data including the referring website, if applicable, the type of browser you use, the time and date that you accessed the website, the pages you visited and viewed. Taken in aggregate, this information enables us to better develop our website/s, provide content, and respond to our users’ needs.

Certain First Line Research websites may employ an industry-wide technology called ‘cookies’. These are small pieces of data that are placed on your hard disk drive when you access a website or a certain part of a website. Cookies help us understand which parts of its websites are the most popular, where visitors are going, and how much time they spend there. First Line Research uses cookies to study traffic patterns on its sites in order to improve website performance, to customise the user experience, and to better match the users’ interests and preferences. For example, we keep track of the domains from which people visit, and also measures visitor activity on our websites. However, these tracking records are performed and maintained in ways that keep the data non-identifiable. Cookies may also be used to recognise your computer next time you visit a website. This might save you time (e.g. by ensuring that you do not have to register again) or help you by customising your internet settings. If you do not wish to accept cookies, they can be disabled by referring to your browser manufacturer’s instructions. Please refer to your browser instructions or help screen to learn more about these functions. For example, in Internet Explorer, you can go to the Tools/Internet options/Security and Privacy Tabs to adapt the browser to your expectations.

You have the right to access your Personal Data, and to rectify or delete inaccuracies in your Personal Data, and to object to the processing of your Personal Data. If you would like to view, correct, amend or update your Personal Data stored in our database, contact us at the address given below by e-mail, telephone or letter. For privacy protection reasons, you will be asked to provide some proof of identification. On demand, you can receive an explanation regarding the processing of your Personal Data and also obtain confirmation that all relevant parties have been notified of your request(s) for information, for alteration or for deletion, as appropriate. First Line Research will do its best to comply with such requests.

Except as described in this Privacy Policy or as specifically agreed to by you, we will not disclose to any third party personally identifiable information we gather from you through our websites.

If you would like to unsubscribe from an email sent to you, follow the ‘unsubscribe’ link and/or instructions placed (typically) at the bottom of the mail. If you use more than one e-mail address to shop or contact us, unsubscribe from each e-mail account you use.

When you click on links in text and/or images that take you away from our websites to third-party websites, you will be subject to that party’s privacy policies. We encourage you to read the posted privacy policy statement whenever interacting with any website. From time to time, we contract with third parties to help us provide auxiliary marketing or data processing services or improve our services. In order to provide these services, these third parties may have limited access to some of the personally identifiable information we maintain about users of our surveys and/or websites. We require all such parties to comply with the terms of this Privacy Policy, to limit their access to any personal information to the minimum necessary to perform their obligations, and not to use the information they may access for purposes other than fulfilling their responsibilities to us.

We may release personally identifiable information when we believe release (1) is required to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) is reasonable in response to a physical threat to you or others, to protect property or defend or assert legal rights. In the event that we are legally compelled to disclose your personally identifiable information to a third party, we will attempt to notify you unless doing so would violate the law, court order or government instruction.

 

If you need further assistance or would like to make a comment, please contact us at:

First Line Research
11 Carr Lane
York
YO26 5HT
England

Tel.: +44 (0)1904 799550

Email: contact@firstlineresearch.com

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