First Line Research Privacy Policy For Online Market Research Survey Particpants

Your privacy is important to First Line Research. We take care in protecting your privacy and the information you provide whilst participating in the online market research surveys we host. We are committed to meeting the requirements of the following laws and codes:

  • The EU General Data Protection Regulation (GDPR)
  • Data Protection Act 1998 and the new Data Protection Act which will enact GDPR requirements
  • Market Research Society’s (MRS) Code of Conduct
  • British Healthcare Business Intelligence Association (BHBIA) Legal & Ethical Guidelines

Your responses are given anonymously and are treated as confidential unless we have your explicit permission to the contrary.

Our online market research surveys do not sell or promote anything.

We will not mislead you about the nature of the research or how the data will be used. If you are invited to take part in research, it will be because:

  • You were pre-recruited by a fieldwork or recruitment partner with whom we are working
  • You are a member of an opted-in market research panel
  • You have given permission for a company to supply your details to a third party for research purposes.
  • You have taken part in previous research and given your explicit permission to be contacted in the future for research purposes

If you do not believe any of the above apply, or you wish to withdraw consent, or you wish to have any personal details erased, please submit your request in writing to and we will remove you from the contact list for that particular research project and inform the relevant organisation that holds your personal data.

You are entitled to access any information that we hold about you (which is known as a Subject Access Request). You also have the right to update any incorrect information or restrict the ways in which we make use of your information. Wherever reasonable and practical we will carry out such a request.

If you are a member of an opted-in market research panel or have been recruited by a fieldwork partner, then First Line Research does not hold any personal information about you, and only your survey responses are held by us. Your personal information is held only by your panel company or the company that recruited you. They will have their own privacy policy and will inform you about how your personal information is controlled and processed.

The information we collect in our online market research surveys may include your personal opinions but will not include or seek to include any information that could potentially allow you to be personally identified. If we need to collect any personal information we will clearly state who is requesting it and for what purpose, and seek your explicit permission, which you are under no obligation to grant. For example, on occasion First Line Research is asked to collect bank details on behalf of a fieldwork partner to enable payment following completion of a survey.

We never knowingly invite children under the age of 16 to participate in market research without taking measures to ensure appropriate consent from a responsible adult.

We may occasionally collect sensitive personal information such as political views. You are not required to give any of the information asked for, though if you do not complete the whole survey you may not be eligible for associated rewards or payments.

We do not record your IP address, but we do passively capture information about the type of device and browser you are using, your screen resolution, and other technical metrics, all of which are non-identifying either in isolation or in aggregate.

We do not use cookies or do any other form of invisible processing of data from your computer.

Within our market research surveys, we will only seek information in accordance with this policy and to the extent deemed reasonably necessary to serve our legitimate business purposes. We will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. The information we collect is combined with the responses of others who participated in the same research and reported back anonymously and in aggregate to the client that commissioned the study.

Your survey responses will be kept securely, and in digital form only, until our client requests their deletion, or you request their deletion, unless otherwise required by law or other legal order. All survey data and other information used in the running of our business resides in the UK. First Line Research maintains appropriate technical, administrative and physical safeguards to protect information and we review, monitor and evaluate our privacy practices and protection systems on a regular basis.

Your participation in any First Line Research survey is voluntary, and we are always thankful for your help.

If you have concerns about this privacy policy, you can make a complaint to the Information Commissioners Office (ICO) via the following options:

Website: Telephone helpline: 0303 123 1113

Our policy may be updated periodically and the latest version will always be available here on the First Line Research website and available at the point of taking part in online research.