A Better Way to Ask for Predictions

A Better Way to Ask for Predictions

Before the 2017 UK general election, I wrote two blog entries (here and here) about how I was testing an intuition that instead of asking people for predictions about their OWN future behaviour, we might be better off asking them to predict the future behaviour of a...

Who Knows How You’ll Vote?

A month ago I posted about how I was testing an intuition that researchers might be better off asking participants to predict the behaviour of a friend, rather than their own behaviour. I’ve used voting intention to do this because it is to the point, involves...
Honestly? Don’t Ask Me…

Honestly? Don’t Ask Me…

Personally, I can’t wait for the UK general election on the 8th June. Not for the politics, but for the polling. And also to see if I’m right about this… A week or so ago I fielded a couple of questions on Google Surveys, asking about voting...
Market Research and the EU Referendum

Market Research and the EU Referendum

I’ll keep this strictly non-political. I guess many will have heard enough argument, bluster, and plot to last a decade never mind less than a week. And besides, as researchers and marketers there is plenty else for us to digest in the Referendum aftermath. Does...

Brexcitement

As a politics graduate and a survey research professional I’m doubly excited ahead of Thursday’s EU Referendum vote, and the prospect of another very late night trying not to fall asleep in front of the telly. Despite knowing better than to make...